Nutrition Pro Expands to Sabah, On Track to Achieve RM20m in Revenue in 2021

Nutrition Pro Expands to Sabah, On Track to Achieve RM20m in Revenue in 2021

Company Inks Agreement with Sabah Bodybuilding Association, and Extends Partnership with Ten Times World Bodybuilding Champion Sazali Samad


Joannes Staneslous, President of SBBA (center), Nelson Lee (L) and Benedict Yu (R), 

the directors of Nutrition Pro Sabah, at a sponsorship discussion for Mr Sabah and Mr Borneo 2021


Penampang, Sabah, 29 Sept 2021 – Sports Nutrition Pro Sdn Bhd (“Nutrition Pro”), one of Malaysia’s leading sports supplement retailers, opens its doors this month in Penampang, Sabah. Despite the prolonged lockdown of the fitness industry due to the COVID-19 pandemic this year, the company is still on track to achieve its all-time high revenue of RM20 million in 2021, an increase by over 60% from 2020.

Established in 2011, Nutrition Pro has successfully introduced world-renowned sports nutrition supplements to the fitness and bodybuilding market. Amongst some of the top global brands distributed are MMX Muscle Metabolix, Optimum Nutrition, Dymatize, MyProtein, MuscleTech, Scivation, Redcon1, Dream Tan, BSN and BPI Sports. The company is also the organiser of Mr. Perak, an annual bodybuilding competition in Ipoh, Perak.


Lawrent Cheong Yon Jean, director of Nutrition Pro

“Multiple Movement Control Orders (MCOs) initiated by the government to curb the spread of COVID-19 in 2020 and 2021 may have hampered the fitness industry. Despite the challenges, we were lucky to have managed to pivot our business model and focus on e-commerce, which has led to the growth in our revenue,” said Lawrent Cheong Yon Jean, director of Nutrition Pro.

He added that the company has also strived to help gyms and fitness centres to recover and recoup their losses. “Nutrition Pro has helped over ten gyms and fitness centres during this lockdown by expanding their business models to incorporate e-commerce and virtual personal training classes. This has helped them to sustain their income and hopefully, can be an added revenue for them when their operations resume.”

“What we strived for is the co-development and sustenance of the ecosystem by sharing our knowledge and by lending a helping hand. We hope that more gyms and fitness centres will utilise this opportunity to engage our services. Our comprehensive plans will ensure that they recover in the shortest amount of time possible.”
September 2021 also marked a new journey as the company launched its first East Malaysia outlet in Penampang, Sabah. “Over the past few years, we have witnessed an increase in demand by our customers in Sabah and Sarawak. I sincerely hope that our presence here will help to fulfil their demand and spur the growth of the local sports industry,” said Dr Benedict Yu, Managing Director of Nutrition Pro Sabah.

“Moreover, we have recently signed an agreement with the Sabah Bodybuilding Association (SBBA) to show our full support to the 2021 Mr Sabah and Mr Borneo that is slated at the end of the year. This will be our first foray in working with a sports association in Sabah and we hope that we can contribute more to the local sporting landscape,” he added.

(L-R) Adam Isaac, Operations Manager of Nutrition Pro and Sazali Samad, 

ambassador of Nutrition Pro at the contract extension signing ceremony


In the same month, the company also extended the contract of its ambassador, Sazali Samad, the ten times Mr. Universe. “We are pleased that he has decided to continue his journey with us and we look forward to more exciting content collaborations that will be released in our official Nutrition Pro YouTube and our social media pages,” Lawrent concluded.

For more info, visit https://nutritionpro.my/ or follow the company’s social media pages at:



ABOUT NUTRITION PRO

Established in 2011, Nutrition Pro is one of the leading sports nutrition retailers in Malaysia. With 12 outlets nationwide and 1 outlet in Singapore, the company has continued to support the local sports and fitness industries through various partnerships and collaborative efforts. In 2017, the company also secured its first exclusive Asia Pacific import and distributor license for the American brand, MMX Muscle Metabolix.


Nutrition Pro is also the annual organiser of Mr Perak, and will expand its initiative to support Mr Sabah and Mr Borneo in 2011. 


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