KUALA LUMPUR, 19 FEBRUARY 2025 – Huawei recently launched its revolutionary ultimate tri-fold HUAWEI Mate XT, marking an exciting new chapter for the brand. Following this launch, Huawei unveils its largest Innovative Foldable Pop-up Store yet at Pavilion Kuala Lumpur, spotlighting the brand’s visionary innovations and unparalleled craftsmanship in its latest flagship line-ups. Among the highlights are the revolutionary ultimate tri-fold HUAWEI Mate XT and the sleek dual-fold HUAWEI Mate X6, alongside the luxurious HUAWEI WATCH Ultimate and the PC-level HUAWEI MatePad Pro tablet.
The seven-day exhibition, themed ‘Unfold the Classic’, invites visitors to experience the cutting-edge technology and artistry behind Huawei’s iconic products, offering a rare opportunity to explore the seamless fusion of advanced design, durability, and luxury craftsmanship.
A Glimpse into the Future of Tri-Fold Technology
The World’s First-ever Commercial Tri-fold Smartphone, HUAWEI Mate XT, takes a leap in the smartphone industry. Not only does it evolve from dual-fold to tri-fold, but it also represents a groundbreaking achievement - creating a device capable of both inward and outward folding. This innovation stems from a revolution in screen and hinge technology, pushing the limits of what’s possible and transforming fiction into reality.
The HUAWEI Mate XT introduces a new breakthrough display technology with Multi-Directional Flexible Material to resist both compression and tension. HUAWEI has also overcome a major industry challenge by embedding the Advanced Precision Hinge System in an ultra-slim body, ensuring that both inward and outward folding hinges are optimized without compromising on the device’s lightweight, slim profile.
Huawei has consistently pushed the boundaries of innovation, meticulously refining technology and materials in every detail. With years of research and development, HUAWEI has redefined the foldable technology, ushering us into a new era of tri-fold innovation.
Exploring the Present: Dual-Fold Technology in Focus
Complementing the cutting-edge tri-fold technology, the HUAWEI Mate X6 is engineered to address users’ concerns with foldable smartphones. Engineered for unmatched durability, it features Huawei’s second-generation Kunlun Glass, a flawless inner screen, a robust hinge system, and a tough Aviation-Grade Aluminum middle frame—designed to withstand constant folding and unfolding.
The HUAWEI Mate X6 proves its resilience in everyday challenges. At the exhibition, its exceptional durability will be demonstrated - its inner screen lifting a 150kg sports bike and its middle frame standing strong under extreme pressure.
Luxury Meets Innovation: Beyond Foldables
At the ‘Unfold the Classic’ exhibition, the HUAWEI MatePadPro 13.2, designed for flagship PC-level productivity, seamlessly blends high performance with a top-notch display. Equipped with PC-level WPS Office and essential applications, and bundled with Huawei’s patented NearLinkkeyboard and M-pencil, this newly launched flagship tablet has significantly enhanced productivity, taking the tablet experience to the next level. Additionally, the HUAWEI MatePad Pro 13.2 features a flexible OLED PaperMattedisplay, with anti-glare treatment to provide optimal comfort for eyes.
The HUAWEI WATCH Ultimate takes centre stage as the epitome of luxury in wearable tech. Seamlessly blending sophisticated design with cutting-edge health monitoring features, this smartwatch offers unmatched durability and refined aesthetics. Equipped with advanced tracking for sports like golf, it helps users elevate their game by providing real-time swing analysis and course information. It is the perfect balance of function and elegance, illustrating Huawei’s dedication to excellence in both technology and style.
The Story Behind ‘Unfold the Classic’
From unparalleled craftsmanship to cutting-edge technologies, and from dual-fold to tri-fold innovation, it took Huawei 9 years to pioneer this breakthrough, making the impossible possible.
Alex Huang, Chief Marketing Officer of Huawei Consumer Business Group shared, “This exhibition marks a key milestone in our mission to deliver innovative experiences to the global audience. By bringing ‘Unfold the Classic’ to Kuala Lumpur, we’re not just showcasing technological advancements, but also demonstrating Huawei’s commitment to advancing toward the intelligent world vision.”
“Technology is deeply woven into daily life, and our innovations go beyond functionality. Through ‘Unfold the Classic’, we showcase how our products push the boundaries of what’s possible while enhancing users’ lives. It demonstrates Huawei’s relentless pursuit of innovation, empowering individuals to live, create, and connect with greater purpose,” added Louie Lyu, President of Huawei APAC Consumer Business Group.
An Open Invitation to Experience Tomorrow
HUAWEI Innovative Foldable Pop-up Store is open to the public from 19 February to 25 February 2025, daily from 10:00 AM to 10:00 PM at Pavilion Kuala Lumpur, Malaysia. The exhibition showcases Huawei’s groundbreaking technology, offering a unique opportunity to experience its flagship devices up close. For more information, visit the HUAWEI Experience Store at Pavilion Kuala Lumpur.
The HUAWEI Mate XT is available for pre-order now until 14 March 2025 at HUAWEI Experience Stores, HUAWEI Official Website, HUAWEI Official Store on Shopee,HUAWEI Flagship Store on Lazada and HUAWEI Official TikTok Shop.
For more information, the latest updates, or promotions about HUAWEI Mate XT ULTIMATE DESIGN, please visitHUAWEI Official Website, HUAWEI Official Facebook page or Instagram.
