Badminton Asia Appoints E-PLUS As Strategic Partner

Malaysia-based Events Management Agency Acquires Commercial and Organisational Rights to Regional Tournaments.

KUALA LUMPUR, 03 OCTOBER 2017 – Badminton Asia signed an agreement with events management agency, E-Plus Global Sdn Bhd (E-Plus), appointing the company as its strategic partner. The signing ceremony between Anton Aditya Subowo, President of Badminton Asia, and Andrew Ching, Chief Executive Officer of E-Plus, marks a new milestone for both parties to elevate the sport’s outreach regionally.

(L-R) Brett Wightman, Principal of Populous; Koo Kien Keat, High Performance Director of Badminton Asia, Datuk Yee Tuck Sing, Group CEO of Seri Mutiara Development Sdn Bhd; Datuk Benny Hoe, Group MD of Seri Mutiara Development Sdn Bhd; Anton Aditya Subowo, President of Badminton Asia; Dato’ Sri Norza Zakaria, President of Badminton Association Malaysia; Greg Kim Hong-Ki, Secretary General of Badminton Asia; Andrew Ching, CEO of E-Plus Global Sdn Bhd; and Kenny Goh, COO of Badminton Asia.

Badminton Asia, the governing body of the badminton sport in Asia under the flagship of Badminton World Federation (BWF), is the sanctioning body of all badminton tournaments in Asia. E-Plus is an events management agency reputed for its capability to promote and organise international sporting events around the region.

 “Our partnership with E-Plus is based on our mutual belief in developing ideas and programmes catered for shuttlers of all levels. This is also a part of our goal to assist National Federations in developing talents for the upcoming Tokyo 2020 Olympics. E-Plus is equipped with extensive experience in promoting, organising and developing sports events, and I am confident that this appointment will further increase the Confederation’s value in Asia,” said Anton.

Anton Aditya Subowo, President of Badminton Asia exchanging the contract with Andrew Ching, CEO of E-Plus Global Sdn Bhd.

 Numerous programmes ranging from the grassroots development in schools and academies to the regional junior and senior level as well as veteran and elite tournaments will be executed in stages. This comprehensive enhancement programme will focus on developing badminton on a wider platform.

Andrew expressed his excitement in this strategic partnership. “I grew up in a family that is badminton crazy. The opportunity of building the community regionally, especially with the top world rankings dominated by a majority of Asian countries, will elevate the sport exponentially. We hope that more fans and enthusiasts will continue to support our programmes and continue to make Asia the hub to practice badminton at all levels.”

He also stated that this popular sport in Asia could be capitalised by corporations and brands to increase exposure and awareness. “Badminton fans across the world will have their eyes on these tournaments. Companies and brands interested in exploring the opportunities to be associated with the sport and its activities can contact us at”

Established in 2004, the E-Plus has established strong credentials in promoting, organising and developing sporting events in Asia sanctioned by International Federations. The company holds rights to a variety of sports genre portfolios including duathlons, marathons, swimming, trail running, volleyball, motorsports and much more. For more information, visit Badminton Asia’s website at or E-Plus’ website at

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